If Italy’s deep-rooted café culture and exquisite, inky espresso weren’t enough reason to visit, here’s one more: a museum dedicated to all things coffee has opened in Turin.
The Lavazza Museum, opened this summer, is the latest venture from this veteran Italian company — founded in 1895 by a mustachioed grocer named Luigi, and now the market leader in Italy and one of the largest coffee companies in the world. The project looks at coffee in its many forms: as a crop, as a ritual, as a commodity, and even as a vehicle for innovation in everything from cuisine to design to branding.
Lavazza tapped some big names to execute its vision: Ralph Appelbaum, the experience designer behind the United States Holocaust Memorial Museum in Washington, D.C., and the National Constitution Center in Philadelphia, planned the layout in collaboration with lighting designer Michael Grubb Studio. The resulting galleries take an interactive — and occasionally, fanciful — stroll through the world of espresso.
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